Following China’s reform and opening up, in 1998 Jing Xin Tang began exporting to Southeast Asia, Europe, and the U.S. The Zen-inspired bracelets gradually reached a global audience. Collaborating with contemporary artists, the brand launched the ‘Zen Art’ series, blending traditional craftsmanship with bold, innovative design. Entering the 21st century, Jing Xin Tang embraced modern design concepts, and with the younger generation’s involvement, introduced sleek, refined bracelets that appeal to today’s consumers.